‘In this suburb just west of Detroit, Ford Motor Co. is working on one of the biggest gambles in its 108-year history: a pickup truck with a largely aluminum body. The radical redesign will help meet tougher federal fuel-economy targets now starting to have wide-ranging effects on Detroit’s auto makers. But Ford will have to overcome a host of manufacturing obstacles, plus convince die-hard pickup buyers that aluminum is as tough as steel.  Aluminum is more expensive than steel, and extensive use could drive up costs, cut the F-series’ hefty profit margins, or push away price-sensitive customers.” [Central planning under guise of ‘regulation’.]

http://online.wsj.com/article/SB10001424052702303612804577531282227138686.html?mod=djemalertNEWS

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