“Exchange executive director Peter V. Lee says he would like ‘to see 10 of the major TV shows, or telenovelas, have people talking about ‘that health insurance thing.” As a result, the exchange will pay Ogilvy Public Relations Worldwide to convince shows like ‘Grey’s Anatomy’ and ‘Modern Family’ to work Obamacare into their scripts. Of the hundreds of millions the exchange has on hand to accomplish this, $237 million came directly from the federal government.”
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