“Fitbit is entering a brave new world in privacy as it starts selling devices and data to a new market: employers. Scal says Fitbit is attempting to grow through corporate wellness programs. One of Fitbit’s competitors, BodyMedia, says it is working with insurance companies to get its self-trackers into more workplaces. Scal says Fitbit is running an experiment with one insurer, to see if employees who use the devices go to the doctor less. This, he says, ‘would be the holy grail for a product like this.’ ‘If we could make a direct connection to reduction in medical care costs, then I think the floodgates would be open,’ Scal says.”
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