“We’ve had an endless series of products whose ingredients have been cheapened in order to maintain the price. Consumers won’t be able to taste the difference, the theory goes.  So, as the horse-meat lasagna scandal in Europe is spiraling beautifully out of control, we’re now getting hit where it hurts: Maker’s Mark is watering down its bourbon.”

http://www.businessinsider.com/self-medicating-with-watered-down-bourbon-an-insidious-inflation-2013-2

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