“US health officials launched a hard-hitting offensive aimed at slashing the numbers of smokers across the country following the success of a similar campaign last year.  The new campaign encourages smokers to kick the habit with a series of adverts spotlighting the wrenching personal stories of individuals battling smoking-related illnesses or diseases.  The number of calls to health services doubled to around 200,000 during the 2013 campaign, which cost $54 million and lasted 12 weeks.”

http://www.rawstory.com/rs/2013/03/29/u-s-launches-new-major-anti-smoking-campaign/

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