“In the 1980s, entrepreneur Simon Barry was an aid worker in remote villages in Zambia, and he became aware of how easy it was to grab a Coke nearly every place he went, but he also noticed how many basic necessities were missing. Barry got the idea to somehow use Coca-Cola’s distributing success to deliver lifesaving supplies to the countries most in need. Unfortunately, the idea did not become a reality until about five years ago, with the help of Facebook and the Internet. The joint efforts resulted in a test program, called ColaLife. The program gets medical aid to Zambia using the extra space in Coke crates.”
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