“About 1,000 of them were made by the Sun Rubber Company, each with glass eyes staring out from the cartoonish face connected to an air filter. Since chemical warfare never made it to the United States in World War II, they weren’t used, but in England there was a British version that used bright red and blue colors to attract children. It was also called a ‘Mickey Mouse’ gas mask, although had nothing to do with the character. Instead the name was supposed to be part of the ‘game’ to get children to wear them.”
http://www.atlasobscura.com/articles/object-of-intrigue-mickey-mouse-gas-mask
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