“One of the fastest growing areas in neuromarketing is webcam-based emotion tracking. The popularity of this technique is underscored by AOL’s new partnership withRealEyes. Be On, an AOL unit that offers advertisers branded video, will provide their customers with quick feedback on how viewers reacted to their videos. The emotions are determined by automated analysis of facial expressions captured by webcam.  Regular users don’t need to worry about being secretly analyzed, at least for now. Only panels of subjects that have explicitly consented to participate in the expression monitoring activity will be tested.”

http://www.forbes.com/sites/rogerdooley/2013/06/14/aol-realeeyes/

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