“I took a longer look Wednesday at the extreme measures states are taking to get young people signed up for Obamacare programs. They tend to be taking on a regional flare: Oregon might do branded coffee cups, for example, whereas Seattle is looking at doing outreach at music festivals. It only makes sense, then, that Kentucky would be doing outreach at multiple bourbon festivals across the state. When I asked Kentucky spokeswoman for health reform Jill Midkiff where they might find young people, here’s what she e-mailed me back. That’s no fewer than three bourbon festivals on the Kentucky marketplace’s agenda. Drink up!”
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