“Ordering a phone to your own specs takes four days in most cases, but that time frame can shift by a day or two if, say, everyone wants an olive-green phone with orange accents. Making this type of customization a reality is a smartphone assembly plant in Fort Worth, the only one of its kind in the U.S. Motorola purchased the facility (it had once been a Nokia (NOK) plant) and employs around 2,000 people there to put together phones based on specs coming out of Motomaker, as well as standard-issue devices in black or white. Motorola says it doesn’t know how much of the production will be taken up by custom orders.”

http://www.businessweek.com/articles/2013-08-01/motorolas-moto-x-first-impressions

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