“FEMA sends out Amber Alerts from cell towers in locations near the abduction. The alerts can pop up on new phones with Wireless Emergency Alert (WEA) capabilities, or phones that get the corresponding software update. It’s a voluntary system, and participating wireless companies were required to add WEA services to their phones by April 7, 2012. Californians were angry and confused about the Amber Alert, scared by an alarming phone notification they didn’t know they had. The reaction mirrors New Yorkers’ response a few weeks ago, when the first New York City mobile Amber Alert woke people up at 4 in the morning.”
http://pandodaily.com/2013/08/06/californias-first-mobile-amber-alert-shocks-strangers-on-a-bus/
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