“In 2012, the Senseable City Lab, part of MIT, conducted an experiment called Trash Track to see just what happens when someone takes out the trash. By attaching transmitters to over 3,000 pieces of rubbish they were able to track where that item went, whether they went to the correct recycling facility or not, and how far they traveled. Now move to the story in the papers last week about the Renew bins in London. It came to light that a dozen of London’s recycling bins fitted with digital screens were tracking each smartphone and device that connected to them with WiFi. It allowed advertisers to deduce whether the same phone — although not necessarily the same person — is passing by”
http://www.wired.com/insights/2013/08/one-mans-trash-is-another-mans-big-data/
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