“T-Mobile is suing AT&T for trademark infringement. To summarize a 20-page civil action suit: T-Mobile says Aio co-opted the color magenta.  ‘Out of all of the colors in the universe,’ AT&T chose – not purple, not pink – magenta, as Aio’s company color, according to the complaint T-Mobile’s lawyers filed.  ‘AT&T’s subsidiary’s use of magenta to attract T-Mobile customers is likely to dilute T-Mobile’s famous magenta color trademark, and to create initial confusion as to the source or affiliation of AT&T’s subsidiary’s business,’ the complaint continues.”

http://www.csmonitor.com/Innovation/Tech-Culture/2013/0830/AT-T-to-roll-out-a-nationwide-no-contract-service-called-Aio

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