“Sony still hasn’t announced its QX10 and QX100 lens cameras, but the flood of leaks just isn’t slowing down. An official video ad for the QX10 and X100 has now surfaced on the web, offering the best glimpse yet at how Sony envisions consumers using these unique products. In the clip, we see that linking the QX10 and QX100 with a smartphone will be a simple, one-touch process — at least with Sony’s own Xperia hardware — and you’ll be using the PlayMemories app to control each lens. Sony is also trying to push ease of use here, with one user effortlessly sliding his phone into a cradle before casually snapping images on the street.”
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