“Television has the reach of nearly 89% of the total U.S. population. The only thing that comes close to matching television’s reach is the Internet — currently hitting 73.1% of the population. Local television websites continue to draw in new viewers, and ad dollars have followed. Local online advertising revenues nationwide are up over 175.19% over the past five years — 1.3 times higher than the overall growth of Internet advertising spending.  Companies are using excess spectrum to roll out additional channels that are even more tailored to specific viewer groups. This sets up whole new revenue streams that advertisers and content providers are eager to work with.”

http://dailyreckoning.com/local-television-beats-the-internet/

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