“I’m a capitalist, I’m a CEO, I run a big business, I’m an employer,’ says Sophia Amoruso, the 29-year-old head of Nasty Gal, the online fashion retail empire that she transformed from an eBay vintage store into a $240 million company in just seven years. ‘But it’s all secondary to the way it happened, because I could be anything.’  What Amoruso has created is a sizeable niche business in the high-margin fast-fashion space. Her company sells edgy, retro-inspired looks at reasonable prices—$50 tops, $70 dresses—and some actual vintage items to a rabidly loyal customer base of young women, frothed up by almost constant social media interaction.”

http://online.wsj.com/article/SB10001424127887324354704578637870086589666.html

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