“A native of Brooklyn, N.Y., Mr. Marsh was the child of Jewish immigrants from Russia. His father was a cobbler.  Mr. Marsh and his brother-in-law Hyman Golden originally ran a Brooklyn-based window-washing and office-maintenance business. In 1972, they teamed up with Arnold Greenberg, who operated a health-food store in Manhattan’s East Village, to create Unadulterated Food Products Inc. The company made juices and sold eggs and produce.  After renaming the company after one of their early products, carbonated apple juice, the founders became known collectively as the ‘Snapple Guys.’ They built up the brand one cooler at a time in New York City’s pizzerias and bodegas.”

http://online.wsj.com/article/SB10001424127887324659404578499524275374196.html

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