“Dwolla got its start from a simple idea: that credit card fees are too expensive for merchants and consumers. CEO and cofounder Ben Milne took his frustration really far, building an entirely new payment network to get around credit cards and PayPal. Rather than charge a percentage, Dwolla is free for transactions under $10 and just 25 cents for anything over that amount. Over a billion dollars has changed hands through Dwolla in 2013 alone, and the company has the backing of top investors including Union Square Ventures and Andreessen Horowitz. Plus, why it’s keeping its headquarters in Des Moines, Iowa.”

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