“It’s official- startups can now publicly advertise that they are seeking investments, but it does come with additional responsibilities of which all entrepreneurs must be aware. In nine out of ten conversations with startups on RockThePost (a startup investing marketplace I co-founded), entrepreneurs were not aware of what it means to generally solicit or the implications tied to doing so set forth by the Securities and Exchange Commission (SEC). Among them, a potential consequence of failing to follow the regulations is being banned from fundraising for a year. Even if unintentional, acting against promulgated rules could lead to a death sentence for your startup.”
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