The Deadly Origins of the Next Disruptive Technology

“So what does the e-cig market look like? It’s certainly changed in the past year. In April 2012, one of the big cigarette companies threw its hat in the ring. This was Lorillard, maker of Newport and other cigarette brands. They spent $135 million on the purchase of blu e-cigarettes. They’ve seen a lot of success with the brand. Sales have grown from $8 million in in the second quarter of 2012 to $57 million in the second quarter 2013. This is a gain of more than 600%. Lorillard claims they hold around 40% of the total e-cig market share.  With big players acquiring companies, it is clear to me that e-cigs are not a fad. They are the real deal. And as they say, a rising tide lifts all boats.”

http://dailyreckoning.com/the-deadly-origins-of-the-next-disruptive-technology/

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