“When it comes to businesses accepting bitcoin, there is nothing hi-tech about a farmer and his wife selling beef in rural Australia. However, David and Peta Moloney are doing for the beef industry what bitcoin is doing to the financial one: disrupting it.  So how has a beef-seller in northern New South Wales achieved up to 20% of his business in bitcoin? There is no denying that Honestbeef has found its niche in the market, providing ethical, additive-free beef to primarily metropolitan consumers.  The business started after the Australian drought of 2003 when the couple were living in Canberra, fed up with paying sky-high prices for poor-quality beef.”

http://www.coindesk.com/beefing-up-profits-farmer-achieves-20-per-cent-bitcoin-sales/

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