“Tourism Victoria is starting a $3.6 million ‘go before you go’ campaign to attract tourists from Sydney. When the campaign is launched at 10am on Wednesday, four young bicycle-pedalling, so-called Remote Control Tourists – two men and two women wearing helmets fitted with video cameras – will be available to help social media devotees get a virtual tour of Melbourne’s hot spots before they go there. The would-be tourists can send the Remote Control Tourists to Melbourne’s laneways, bars and cafes before deciding to visit the city. The Remote Control Tourists will be available between 10am and 8pm each day until Sunday.”
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