“We live in parallel universes. Federal Reserve Chairman Ben Bernanke is said to have a healthy concern about deflation. McDonald’s franchisees, on the other hand, not so much. The chain of Golden Arches fame will give up its Dollar Menu after 11 years, renaming it ‘The Dollar Menu & More’ next month. It turns out you simply can’t make a buck selling burgers for a buck. It must be hard to give up on such an amazing marketing gimmick, generating one-seventh of all sales since its inception. If Ben Bernanke is paying attention, he is no doubt thrilled to hear about rising price pressures.”
http://lfb.org/today/what-the-fed-can-learn-from-the-mcdonalds-dollar-menu/
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