“Jamie McIntyre, CEO of the 21st Century Education and Media group, said the company sees accepting Bitcoin as a way to generate new sales. ‘It is a relatively safe currency, except for its volatility in price,’ he said. ‘Nevertheless, it has a huge upside and if only a percentage of sales are done via Bitcoin, businesses have very little to lose but a lot more to gain by tapping in to new customers.’ The other companies using Bitcoin also said they believed accepting the digital currency would boost business. ‘Because it is such a different way to pay online, it just opens up avenues for additional customers that you would not normally get,’ said McCulloch.”
http://www.techworld.com.au/article/531064/australian_startups_eye_bitcoin_opportunities_/