“The business is Persian Shoes, an over 70-year-old business selling handmade footwear. It is located inIsfahan, the third-largest city in Iran. The owners are happy to ship anywhere, but paying them is a problem. The usual e-commerce channels are blocked. Trade sanctions against the entire country of Iran by the United Nations, United States, European Union and others mean Western Union and major credit card companies will not deal with Iranian businesses, even those in the fashion world. The only way to pay someone in Iran is with cash carried in your pocket – or some easily transferrable, mostly unregulated, digital currency.”
http://www.coindesk.com/bitcoin-iranian-shoe-store-trade-sanctions/
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