“In the years before the city took action, big agribusiness companies had already spent years developing alternatives to the main source of trans fat – partially hydrogenated vegetable oil. Yet there was little market demand for alternatives, which included blends of soybean, cottonseed and palm oils.  McDonald’s, KFC and other restaurant companies had quietly been experimenting with substitute frying oils and shortening for years, trying to see if they could make the switch without consumers noticing a change in taste. All of those efforts went into overdrive when Bloomberg’s health board implemented the ban, and effectively created a huge new marketplace for trans fat alternatives overnight.”

http://www.breitbart.com/system/wire/DA9U97MG2

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