“Small and specialised tea growers are working with a U.S-based online tea marketplace to explore the option of using digital currency bitcoin as a means of avoiding heavy banking fees and to expand international business. Hawaii-based Tealet facilitates tea purchases between small tea farmers and the beverage’s global connoisseurs, a form of online direct selling, and has signed up a number of independent tea growers in Assam, West Bengal and Bihar. For smaller tea growers, this direct selling process cuts out the middle-man, thus, providing better profit margins. According to Lochan Tea, which exports around 2.5 million kg of tea a year, the Tealet process can deliver up to 100% more profit.”
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