“There are business and philosophical reasons. First, the business reason: I think there are a legitimate number of consumers who want to be able to shop with bitcoin. They like the anonymity of the currency. So far, the market has only served them with shady websites, like Silk Road. Also, it saves us about 2% from interchange fees. It’s no secret that our net margin is about 2% now. And so the savings would be a very substantial improvement to our bottom line.  As far as the philosophical reason: I am from the Austrian School of Economics.  We’re not going to get rid of the Federal Reserve any time soon, so bitcoin is a step in the right direction.”

http://finance.fortune.cnn.com/2013/12/24/overstock-ceo-bitcoin/

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