“First, the business reasons: There are large numbers of holders of bitcoin who are eager to patronize firms that will accept this form of payment, but so far, their options have been limited. I believe that by being the first major online retailer to accept bitcoin, we will tap into a significant group of loyal consumers, and as a result our share of the overall market will grow.  In addition, the cost of carrying out credit-card transactions is roughly 2 percent. Given that our net margin is also approaching 2 percent, the avoidance of such fees will make bitcoin sales that much more profitable.”

http://www.cnbc.com/id/101315433

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