“Now that cryptocurrencies have invaded the land of internet memes, international pop stars, and right-wing politicians, they’ve evolved into a new hip form of viral branding, which brings its own problems. What the Coinye episode evokes in particular is the potential issue of ‘coin-squatting.’  So why, when an über-successful entertainer’s legal staff are hounding you to stop, would you go right ahead and pull the trigger? Simple: because the people demanded Coinyes despite Kanye West being a poor sport about it. Also, it will be much more difficult (or even impossible) to cease and desist the hundreds—potentially thousands—of people who already own Coinyes.”

http://motherboard.vice.com/blog/sorry-kanye-coinye-is-here-to-stay

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