“Because of the GPS units installed in Ford vehicles, Ford knows when many of its drivers are speeding, and where they are while they’re doing it.  Farley has since retracted his statements.  Farley was trying to describe how much data Ford has on its customers, and illustrate the fact that the company uses very little of it in order to avoid raising privacy concerns.  Rather, he said, he imagined a day when the data might be used anonymously and in aggregate to help other marketers with traffic related problems.”

http://www.businessinsider.com/ford-exec-gps-2014-1

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