“‘In an entirely voluntary move,’ Coca-Cola announced that it would ‘cease all worldwide marketing efforts to children under 12, put calorie counts on all packaging and labeling and ensure that low-calorie and no-calorie … beverages are available in every nation on earth where Coca-Cola is sold.’  The political assault on Coca-Cola is usually described in terms of health paladins using power to restrain an unscrupulous corporation. Whatever the truth of that narrative, food politics is also a brutal attack upon consumers who end up forcibly being ‘protected’ from their own choices.”

http://www.fee.org/the_freeman/detail/coca-capitulation

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