“In late 2012 the venture capitalist and digital analyst Mary Meeker was among the first to identify what she labelled ‘the asset-light generation’, who access documents, music, film and other media digitally, rather than in some material form. Meeker also alluded to the sharing economy – also known as the ‘pay-as-you-live’ market – as evidence that consumers are increasingly preoccupied with ‘access’ rather than ‘ownership’. And it is everywhere, manifest in the success of companies such as Zipcar, Spotify, Girl Meets Dress and Airbnb, where individuals rent out spare rooms or their homes to total (albeit ID-vetted) strangers via a central search engine.”
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