“The power of hairdryers could be reduced by as much as 30 per cent in order to be more eco-friendly, a draft study commissioned by Brussels suggests, threatening many of the models favoured by hairdressers and consumers for speedy blow-dries. Günther Oettinger, the German EU energy commissioner, said that legislation preventing consumers from buying high-wattage appliances was necessary to fight climate change. Mark Coray, former president of the National Hairdressers’ Federation, said curbing the power of hairdryers would simply mean blow-drying took longer.”
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