“Brands have had it really tough since Mitt Romney declared they’re people just like us; now they have to act human! Apparently the first step towards personhood is to be really sad on Twitter every year even though we’re now more than a decade beyond 9/11.  Dear brands: it’s okay to forget 9/11. In fact, we insist that you do. Some of us are trying to forget, knowing that a president who campaigned on the idea that he wasn’t the guy who took the United States to war all over the planet is about to take us to war in the same places for the same reasons. Brands are not obligated to have feelings, let alone express grief that’s not really theirs.”

http://www.theverge.com/2014/9/11/6135889/dear-brands-stop-remembering-9-11

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