“The product, called ‘Yu Le Bao’ or ‘entertainment treasure’ in English, lets people deposit a minimum of 100 yuan ($16.12) using their smartphones. The funds will then be invested in film, television programme and online game projects through insurance and wealth management products offered by Guohua Life, a Shanghai-based life insurance company.  Yu Le Bao has a forecast annualized interest rate of 7 percent, more than twice the capped 3.3 percent rate that traditional banks can offer depositors.  Customers who invest in Yu Le Bao can also meet the actors of the films and shows in which they invest and decide who directs and who will act as the leading man and lady.”

http://www.reuters.com/article/2014/03/26/us-alibaba-internetfinance-idUSBREA2P0NE20140326

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