“Barack Obama won the White House in 2008 and, in the process, completely redefined the money-raising game for big US politics.  For the 2008 presidential campaign alone, candidates spent a combined $631 million on media. In 2012, they spent over $764 million. To put this in perspective, Kraft Food Groups and H.J. Heinz spent $583 million on advertising in 2014.  For the coming 2016 race, there is zero question candidates will be spending even more.  The upcoming run for the White House will break, by far, every spending and fundraising record there is. We could see two candidates raise over $1 billion, when not even one candidate has ever accomplished the feat.”

http://bonnerandpartners.com/its-time-to-make-the-politicians-pay-you-2/

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