“Dave Gold launched his 99 Cents Only Stores empire in Los Angeles at age 50 after mulling over the idea for over a decade. The thrifty entrepreneur took the dollar store concept and introduced it to middle-class and upscale neighborhoods. In the process, he created a chain that has become a mainstay for families squeezed during hard times or those who simply love a good bargain. Long before dollar stores dotted many street corners, Gold opened the first 99 Cents Only store in Los Angeles in 1982. It was the beginning of a chain that would exceed 300 stores in California, Texas, Arizona and Nevada.”
http://www.latimes.com/news/obituaries/la-me-dave-gold-20130427,0,3173330.story
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