“In 1988, a British mountain climber named Joe Simpson wrote a book called Touching the Void, a harrowing account of near death in the Peruvian Andes. It got good reviews but, only a modest success, it was soon forgotten. Then, a decade later, Touching the Void started to sell again. Random House rushed out a new edition to keep up with demand. Booksellers began to promote it next to their Into Thin Air displays. A revised paperback edition, which came out in January [2004], spent 14 weeks on the New York Times bestseller list. IFC Films released a docudrama of the story to critical acclaim. What happened? In short, Amazon.com recommendations.”
http://dailyreckoning.com/the-long-tail-revisited/
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