“The Wall Street Journal reports that the smart shelves are the latest example of the ‘Internet of Things,’ which outfits everyday objects with sensors to help businesses learn more about their customers and products.  This burgeoning field could generate $1.9 trillion by 2020, predicts Gartner Inc., and already puts sensors in cars, clothes and trash bins.  The smart shelves would use sensors based on Microsoft’s Kinect for Windows technology to study shoppers’ facial structure and other characteristics to determine their age and gender. Then shoppers, if they linger long enough, might see a video advertisement targeted toward their perceived demographic.”

http://www.rawstory.com/rs/2013/10/15/snack-maker-mondelez-readying-smart-shelves-to-track-and-influence-shopper-behavior/

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