“Chinese consumers will spend on average 1,800 yuan ($295) per person during Double Eleven Shopping Festival, according to AdMaster, an independent third-party digital marketing data analysis and management solution provider.  The Nov 11 online shopping spree in the name of ‘Singles Day’, a celebration for single people, has become China’s most popular annual commercial event and created an e-commerce miracle. Singles Day became 24 hours of crazy online shopping when Alibaba Group, operator of e-commerce platforms Taobao and Tmall, launched its first sales campaign on Nov 11, 2009.”

http://www.chinadailyasia.com/news/2013-11/11/content_15097719.html

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