“Google purchased Nest back in January this year for $3.2B and people everywhere are still wondering why.  The number of Nests sold is already in the millions. But it’s not like I’m going to go and buy another one anytime soon, which seems like it would be a problem for Google. Before Nest was acquired by Google, it had already solved this conundrum however. A seldom reported business model the Nest has been slowly building is around annual subscriptions to energy providers rather than consumers.  A dozen or so major energy providers in the US are paying a fee to Nest for each subscriber annually, somewhere in the range of $40 / customer / year.”

http://www.itworld.com/consumerization-it/416110/googles-plan-rake-cash-nest-thermostat

Did you like this?
Tip Freedomwat.ch Staff with Bitcoin

Donate via Installed Wallet Copy