“How do you figure out how much a stock is really worth? Read Ben Graham and David Dodd’s 1934 classic, Security Analysis. Everything you need to know is there. No time for Graham and Dodd’s tome? Well, our STS (Simplified Trading System) is about as simple as it gets. Buy when the Dow is selling for under 10 times reported earnings. Sell when it trades at over 20 times reported earnings. Otherwise, do nothing. (That’s the hard part.) Your editor likes STS because he doesn’t have the temperament for detailed stock analysis. Will it work for you? No one knows. All we know is that it worked in the past.”
http://bonnerandpartners.com/busy-read-ben-graham-instead-market/
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