“Suddenly, the cacay (pronounced kahk-ai) has become a red-hot commodity, providing the key ingredient to anti-aging facial creams that can fetch $200 an ounce in beauty shops in Los Angeles and London. While most of the nuts come from wild trees in remote areas, new plantations are popping up in impoverished parts of Colombia that were better known for cocaine and anti-government rebel groups. It was Albert Jaramillo, the head of Bogota-based Kahai SAS, who found a market for the oil after attending trade shows and hiring a trial study of the oil’s use in skincare. Kahai, which buys nuts from growers and scavengers, expects to double sales this year.”
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