Peugeot targets Iran to tap post-sanctions industrial recovery

PSA Peugeot Citroën is targeting 400,000 car sales in Iran and has already signed a distribution agreement to sell its luxury DS brand, as the French carmaker eyes an end to years of crippling western sanctions.  The company, which sold nearly half a million cars a year in Iran before sanctions forced it to pull out in 2012, is planning an aggressive re-entry and is in advanced talks with local groups such as Iran Khodro to conceive, produce and sell cars in Iran.  Peugeot is even looking to turn Iran into a production base, exporting cars to the rest of the Middle East and Africa. The group now wants 50:50 joint ventures and is willing to spend money to build new factories and new platforms.”

http://www.ft.com/cms/s/0/ceaf62c2-2627-11e5-9c4e-a775d2b173ca.html

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