“Verizon’s technology can work a variety of ways. For starters, it can listen in on conversations – whether it be with someone else in the room or on the phone – and pick out keywords that would aide it in its duties. In reality, it’s simple stuff in this day and age, but that doesn’t make it any less off-putting. Imagine arguing with your significant other and then seeing marriage counseling ads on the TV – or better, cuddling and then seeing ads for contraceptives!  These set-top boxes can also be configured with infrared sensors that draw outlines of inanimate objects in the room along with pets.”

http://hothardware.com/News/Verizon-Patent-Helps-Deliver-Relevant-Ads-By-Eavesdropping-Conversations/default.aspx

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