“The Obama administration and its health-law allies are gearing up this summer to slice through three years of confusion and opposition to Obamacare. They’ve got their work cut out for them. Obamacare won’t have a shot at success unless millions of people sign up for insurance — the healthy as well as the sick. …Organizing for Action, spun off from Obama’s campaign operation, went up with a seven-figure TV ad buy in June, touting the new benefits and promising to offer ‘the truth’ about the law. Enroll America, a nonprofit group with ties to the White House, wants to leverage the grass roots across the country and engage big-name celebrities for the cause.”
http://danieljmitchell.wordpress.com/2013/07/01/the-obamacare-problem-isnt-messaging-its-statism/