How To Create Your Very Own ETF

“The new kid on the do-it-yourself investing block is Motif Investing. Akin to ETFs, Motif’s investment options exist as baskets of stocks that mirror certain themes or motifs. For example, let’s say you believe that clean eating is the way of the future and you expect it to grow significantly. Based on this, you can select a basket of stocks that specialize in the production, marketing, distribution and selling of healthy and organic foods. Motif gives investors the ability to build a diversified set of leading companies that are expected to lead in their respective industries. Another advantage of Motif is very low investing fees relative to comparable investments.”

http://www.investopedia.com/articles/investing/040115/how-create-your-very-own-etf.asp

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