“Most investors can’t tell the difference between ‘sponsored investment research’ and independent analysis, and that’s exactly what the ‘sponsors’ — typically small companies paying for a marketing campaign that will inflate their stock activity and value — are counting on. The difference gets even tougher to figure out when the sponsor hires someone who is known for giving independent commentary colored only by his own feelings and research.  Last week, that bought-and-paid-for stock endorsement was a 20-page mailer about Petrosonic Energy, supported by an email campaign, featuring Tobin Smith, a regular on the Fox networks.”

http://www.marketwatch.com/story/fox-commentator-paid-50000-to-tout-stock-2013-06-18

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