“Law firms spend millions of dollars annually to advertise on television and the Internet in search of mesothelioma patients. Often, the firms with the highest profile on TV don’t even try cases. Instead, they specialize in ‘lead generation,’ reeling in mesothelioma patients and passing them on, for a price, to attorneys who will sign the clients or litigate the case. On Google‘s AdWords, which charges advertisers for their ads to appear next to specific keywords entered by users, lawsuit-related phrases including ‘mesothelioma’ are the most expensive category of keyword, sometimes going for as much as $900 a click for the top ad spot.”
http://online.wsj.com/article/SB10001424127887323296504578398480136441870.html
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